Pipe has expanded developer resources on our Partner Portal, making it easier than ever for our partners' dev teams to integrate our embedded financial products. 

Pipe expands developer resources for embedded capital 

, a fintech company partnering with software platforms to deliver embedded financial solutions for SMBs, today announced it has significantly expanded the Pipe Partner Portal with new developer tools. These features make it even easier for developers to embed Pipe’s capital services within their payments and software platforms. Unlike other embedded solutions, Pipe’s investment in developer capabilities supports its “tech-first” approach to enable partners to accelerate the delivery of capital to its small business customers.

Pipe Capital allows payment processors and vertical software companies to easily launch a capital product without the complexity, risk, and resources involved with building it in-house. Through Pipe’s infrastructure, SDKs and APIs, partners can embed Pipe’s proven capital offering into their own ecosystem seamlessly, improving merchant experience and monetizing payments in a mutually beneficial way. End merchants can then access capital easily, based on their secure transaction data from the partner platform, bypassing many of the hurdles of traditional financing.

Pipe’s capital services can be integrated in multiple ways, including a Pipe-hosted option that can launch in as little as a week, an Embedded UI that can be live within one-to-two weeks, and a Full API integration that lets you take complete control of the user journey in as little as four weeks.  

Developer tools have been enhanced in the Pipe Partner Portal, a dashboard and resource center where partners can see merchant activity, track revenue share, and manage their side of the embedded relationship. The newly expanded portal experience helps developers seamlessly integrate Pipe’s products and easily troubleshoot any potential issues. 

“Integrating with Pipe’s Embedded UI was an incredibly smooth process. The Partner Portal's self-serviceability and comprehensive documentation allowed us to move quickly, while Pipe's responsive tech team was always there to offer valuable guidance when needed,” said Deepak Colluru, Director of Product Management, GoCardless. “It was clear that the Pipe team was invested in our success, going above and beyond to ensure we had everything we needed. The experience was great from start to finish.” 

Pipe places a high priority on not only giving qualified merchants fast, frictionless capital access, but also on making its embedded products simple and flexible for partners’ technical teams to integrate. Key benefits of the Pipe Partner Portal capabilities include:

“As a software company committed to using technology to improve financial access, we know how important it is to work closely with the developer community,”  said Nate Wiger, CTO, Pipe. “Engineering teams are the ones implementing our solutions to put them into the hands of SMBs. By expanding our Partner Portal with a growing set of developer tools and resources, we aim to make it even easier for our partners’ technical teams to embed Pipe solutions, from the initial implementation stage all the way to ongoing post-launch support.”

Pipe makes customer-friendly capital and smart financial tools accessible to growing businesses inside the software they use every day. Our embedded solutions are built to scale and give business builders across industries the power to grow on their own terms. To learn more, visit 

Pipe is making it easier for partners' technical teams to integrate our embedded products with expanded developer resources.

Pipe Invests in Developer Features to Simplify Integration for Embedded Capital 

Pipe brings embedded financing solutions to Canada, powering embedded Capital for Housecall Pro.

Pipe Continues International Expansion to Canada Through Partnership with Housecall Pro

San Francisco, CA and San Diego, CA – February 13, 2025 

, a fintech company partnering with software platforms to deliver embedded financial solutions for SMBs, today announced its expansion to Canada through a partnership with Housecall Pro,

 the go-to software platform for over 45,000 home service companies. Together, the two companies are dramatically improving financial access for the industry by delivering Pipe’s embedded capital through the Housecall Pro platform.

The move accelerates Pipe’s strategy of providing capital access to SMBs globally from within the software they already use to run their businesses. With this expansion, Pipe is now live in the U.S., the U.K., and Canada, with additional geographies planned in the near future.

, 87% of Canadian SMBs are confident in their performance, yet two-thirds struggle with cash flow, and many lack access to capital, hindering their growth and expansion. The situation in Canada is consistent with SMB markets in the United States and the U.K., where Pipe Capital is being adopted rapidly to fill the hole left by banks and other traditional capital providers. 

Housecall Pro offers an industry-leading SaaS operating platform combined with modern financial services to help home service professionals, or “Pros,” run all aspects of their business. Traditionally, businesses like the ones served by Housecall Pro have struggled to access the financing needed to grow —running into long application processes, credit checks, and excessive paperwork. With Pipe Capital, Housecall Pro can surface personalized offers to Pros embedded in the same platform they use to run their business. Through the partnership, Pipe is able to assess risk and deliver personalized offers to Pros based on live platform data on revenue streams, cash flow, and business performance.

Key capabilities of the embedded offering in the Housecall Pro platform include:

"At Housecall Pro, we are dedicated to giving home service businesses the tools and resources they need to thrive and grow. Pipe’s customer-friendly capital solution aligns well with that mission,” said Valentina Durand, VP Strategy & Growth, Housecall Pro. “By offering our Canadian customers easy access to capital based on their present and future revenue, we're helping them knock down common financial hurdles and invest in their growth. This streamlined solution increases our value proposition for customers, increases satisfaction and loyalty for Housecall Pro, and strengthens our position as a leading platform for home service professionals."

“By partnering with an industry leader like Housecall Pro in Canada, we’re continuing to expand our global footprint to reach hundreds of thousands of small businesses that need capital to achieve their entrepreneurial dreams,” said Luke Voiles, CEO, Pipe. “

The home services industry has historically been underserved by traditional financial organizations. Combining Housecall Pro’s unmatched technology and expertise in supporting this market with Pipe’s tailored risk models, together we’re able to provide the capital these SMBs need to grow and prosper.”

Housecall Pro is a top-rated business solution that helps home service professionals save time, sell bigger jobs, and provide best-in-class service. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to manage every aspect of their business all in one place. The software is available through a mobile app and web portal for Pros across the United States and Canada. Founded in 2013, Housecall Pro has been championing Pros through streamlined solutions and strong community support for over nine years. Housecall Pro’s brand portfolio includes BuildBook, construction management software for builders and remodelers, and CONQUER, a business coaching solution for home service businesses.

“State of SMB Finance in Canada” survey, conducted at the close of Q3 2024 by Float Financial

 Pipe Continues International Expansion to Canada Through Partnership with Housecall Pro 

Pipe is adding to its leadership team to support product and geographical expansion plans and help more SMBs access capital and financial tools embedded in the software they use every day.

Pipe Appoints New Executives to Expand Leadership Team

, a fintech company partnering with software platforms to deliver embedded financial solutions for SMBs, today announced the appointments of Claurelle Rakipovic as Chief Product Officer (CPO), Nate Wiger as Chief Technology Officer (CTO), Amy Loh as Chief Marketing Officer (CMO), and Jon Lear as Global Head of Growth to lead Pipe’s next phase of technology innovation and growth. Their additions to the Pipe executive team follow Pipe’s expansion into the UK market and the launch of the Pipe Business Card for small businesses. Rakipovic, Wiger, Loh, and Lear will further accelerate Pipe's mission to scale globally, expand the embedded financial suite of products, and reach more SMBs through global partners.

“Claurelle and Nate are important additions to the Pipe team to accelerate our product development and expansion plans, as they have both spent their careers building and scaling fintech platforms. Amy and Jon will help us accelerate our growth to bring more access and innovation to small businesses worldwide," said Luke Voiles, CEO of Pipe. “We are experiencing significant momentum at Pipe as we support a growing number of SMBs, and our expanded team will continue to scale and drive innovation in 2025 and beyond.”

Rakipovic has two decades of experience in global product development where she built businesses at leading technology and finance companies. She was previously the Vice President of Product at Capital Group, the 10th largest asset manager in the world, where she drove hundreds of millions of dollars in growth, developing proprietary investment research software and data capabilities to launch new investment funds. Before that, as GM of Lending and Payments at Amazon, she launched Amazon EU lending and B2B payments and went on to lead Amazon’s lending business worldwide. 

Wiger has been in the technology industry for 25 years, holding leadership roles at Intuit, Amazon, AWS, and PlayStation. Before joining Pipe, he was a Vice President at Intuit, first leading Mint engineering and then the TurboTax platform. He launched mobile-first, AI-driven experiences that enabled TurboTax customers to finish their taxes from their phones in as little as 10 minutes. Before that, he was a GM at Amazon, leading engineering for the Amazon Fresh Ordering experience, as well as founding the Amazon San Diego engineering site, growing it to hundreds of engineers.

Before joining Pipe, Lear co-founded and launched Fintech Meetup, the fastest-growing and highest-rated global fintech industry event, and helped to close its acquisition by Hyve. Prior to that, he was Managing Director of Wholesale Payments at JP Morgan Chase, responsible for developing new revenue opportunities for the bank’s most important client segments. He was also President of Earthport Americas, where he helped transform the European-focused payments company into a successful global fintech business before being acquired by Visa Inc.

Amy joined Pipe in June as Head of Marketing, and she’s been appointed as the Chief Marketing Officer after launching Pipe in the UK and leading its rebrand as the embedded financial solution for small businesses. She previously worked at Square (Block) for almost nine years in numerous marketing leadership roles, including the Head of Marketing for Square Staff. 

Pipe expands leadership team to support product and geographic expansion plans. 

Pipe Appoints New Executive Leaders to Support Scale and Expansion for Embedded Financial Solutions to Drive Small Business Growth 

Pipe Appoints New Executive Leaders

Pipe's remote-first culture has been recognized as a top remote or hybrid workplace in America by Best Companies Group. 

Pipe Named a 2025 Best Remote and Hybrid Workplace in America

, a fintech company partnering with software platforms to deliver embedded financial solutions for SMBs, has been named a recipient of the 2025 Best Remote and Hybrid Workplaces in America Award by Best Companies Group. These awards identify, recognize, and honor the best remote and hybrid workplaces, celebrating excellence in virtual and flexible company cultures. 

“Pipe was designed to be a remote-first company, and it is gratifying to be recognized for building and maintaining an amazing remote culture and environment for our employees, wherever they are located,” said Anna Moghaddam, Head of People at Pipe. “Our goal is to empower small businesses with streamlined financial solutions to give them time back to focus on growing their business. We want our employees to also have the flexibility to choose where they do their best work so they can focus on our mission.”

Rankings were determined using Best Companies Group’s proprietary algorithm, which evaluated each nominated company's workplace policies, practices, demographics, and employee survey results measuring the employee experience. The final scores decided which workplaces were recognized and which ranked at the top of their respective categories.

“In today’s economy, top employers know that tapping into the full potential of their people—whether on-site, remote, or hybrid—is essential,” said Jaime Raul Zepeda, Executive Vice President of Best Companies Group + COLOR Magazine. “At Best Companies Group, we've identified the best workplaces that have mastered building a thriving culture with teams working beyond traditional office spaces. We’re thrilled to celebrate these exceptional organizations today.”

For more information about Best Companies Group’s Best Remote and Hybrid Workplaces in America 2025, visit https://bestcompaniesgroup.com/. The final rankings will be announced in January 2025.

Since 2004, Best Companies Group has been dedicated to identifying and celebrating top workplaces. With expertise in employee engagement, they’ve helped over 10,000 organizations enhance the employee experience, boosting engagement, productivity, innovation, and retention. A leader in engagement insights, Best Companies Group ranks thousands of companies annually using rigorous, research-based methodology. Their services include Ph.D.-designed engagement surveys, actionable insights, exclusive benchmarks, and accessible consulting. Learn more at bestcompaniesgroup.com.

Pipe's remote-first culture has been recognized as a top remote and hybrid workplace in America.

Pipe Named a 2025 Best Remote and Hybrid Workplace in America by Best Companies Group

Pipe's embedded Business Card is made available to software and payments companies, enabling them to launch a new card product to SMBs quickly and easily.

Pipe Launches Embedded Business Card for Software and Payment Companies, Expanding Their Suite of Embedded Financial Solutions

, a fintech company partnering with software platforms to deliver embedded financial solutions for SMBs, today announced it has expanded its suite of products with the launch of Pipe Business Card

. With the Pipe Business Card, software and payments companies can now launch a new business card program for their customers without managing underwriting, capital markets, fraud, or credit risk on their own. 

77% of SMBs are concerned about capital access

 and 55% of them have reported putting business-related expenses on a personal credit card just to get by

. SMBs need spend management solutions just like mid-market and enterprise businesses have access to today.

The Pipe Business Card is designed specifically for small to medium-sized businesses and is available as an embedded offering for Pipe’s software partners. It’s an SMB-friendly business card with up to 1.5% unlimited cash back

, up to 45 days to pay for day-to-day business expenses, and no annual fees. No personal guarantees or credit checks are required to apply for the card.

A growing number of small businesses are obtaining capital in minutes through Pipe and its partners, based on their business performance, without the traditional lengthy and arduous application process.  The launch of the Pipe Business Card is part of Pipe’s commitment to making capital and financial tools more accessible to SMBs that need them. The Pipe Business Card utilizes the same underwriting model as Pipe Capital, which is based on a customer’s revenue. It integrates directly into the software and payment applications SMBs use day-to-day.  Pipe intends to roll out additional services through its partners over the next 12 to 18 months, such as spend management solutions for SMBs.

Pipe offers software companies numerous advantages when launching the Pipe Business Card to their customers, including:

“In the six months since we launched our 

embedded Capital, Pipe, and its partners, have helped to finance the dreams of tens of thousands of small businesses. We will continue to develop innovative products that remove the friction from their business,” said Luke Voiles, Chief Executive Officer, Pipe. “The Pipe Business Card is the logical expansion of our suite of capital services, and we expect it to have a meaningful impact on our customers, partners, and the overall SMB market.”

 Pipe Business Cards are issued by First Internet Bank of Indiana, Member FDIC, pursuant to a license from Visa ® Inc. and may be used everywhere Visa credit cards are accepted. The Pipe Business Card will be a pay-in-full charge card. Your Statement Balance must be paid in full 15 days after the close of your statement period. Any outstanding statement balance will be automatically debited from your designated payment due date. If a payment fails, your card will be locked and a percentage of your daily sales will be collected until your balance has been repaid in full.

Goldman Sachs 10,000 Voices Survey, January 2024

WalletHub, Small Business Survey, April 2024

Cash Back refers to rewards earned as a percentage discount on eligible purchases.

Pipe launches it's newest product, Pipe Business Card, designed specifically for small to medium-sized businesses and available as an embedded offering for Pipe’s software partners.

Pipe's embedded capital solution is now live in the UK, with their first launch partner, GoCardless. Pipe Capital allows B2B software companies to offering working capital to their customers seamlessly, and makes it simple for SMBs to access the funds they need to grow. 

Pipe makes strategic push into UK through GoCardless partnership

, a fintech company partnering with software platforms to deliver embedded financial solutions for SMEs, and bank payment company 

 today announced a partnership to reshape capital access for UK businesses. Under the partnership, Pipe's customer-friendly capital offering will be accessible via the GoCardless platform, providing simple and seamless capital access for its UK customer base.* 

Over the past several months, Pipe successfully conducted a pilot program with GoCardless in the UK, and the two companies have agreed to formalize their partnership to bring Pipe's customer-friendly capital solutions to the broader UK market.

"Our partnership with GoCardless in the UK market marks a significant step forward in our mission to empower small businesses worldwide with the financing and services they need to grow and prosper," said 

. "By combining Pipe's customer-friendly solution with GoCardless's extensive reach in the UK market, we're revolutionizing how small businesses access capital and providing them with the financial tools they need to thrive in today's dynamic economy."

This collaboration follows the launch of Pipe’s embedded capital offering in the United States in May. GoCardless partnered with Pipe, citing Pipe's impressive pre-approval rate for merchants and its ability to offer capital without personal guarantees. Pipe's solution stands out in the market for its fast, easy-to-access financing, which requires no credit checks. Its flexible top-ups provide similar benefits to a line of credit, and the streamlined user experience results in higher sign-up conversion rates. This approach is particularly crucial for micro-businesses and minority-owned businesses, many of which lack the business history or credit scores required by traditional lenders.

UK SMEs have a range of capital financing needs from growing their business to covering cash flow gaps caused by late payments (a staggering 52% experience late payments) and it’s unsurprising that 1 in 6 are looking for financing.

By embedding capital directly into the applications that SMEs use daily to run their business, Pipe makes it fast and simple to access funding. This allows businesses to secure working capital in minutes based on their performance rather than going through the traditional lengthy and arduous underwriting process. With pre-approval rates well above ninety percent, Pipe eliminates a common friction point often experienced with other lenders, who may show pre-qualified offers only to disqualify applicants later.

Sam Brooksworth, GoCardless customer and Founder/CEO of Remoteli

, shared his experience: "I was thrilled to receive an offer from Pipe through the GoCardless platform because GoCardless is a brand we trust." He goes on to describe Pipe's impact on Remoteli, "Everyone needs a financial partner in their corner to take your business to another level, and that's what Pipe feels like. Rather than feeling like you're owing somebody, Pipe makes you feel like it's a partnership."

Early results from the pilot program have exceeded expectations. Pipe saw attach rates twice as high as benchmark figures. The full product is expected to launch in 2025.

"We're excited to work with Pipe to roll out their capital offering to our UK customer base," said 

Jolawn Victor, Chief Growth Officer, GoCardless

. "Their expertise and support helped us implement a pilot program quickly. Early results have exceeded expectations with almost £7m in capital being advanced to GoCardless customers. Customer feedback has been overwhelmingly positive, with the program achieving an impressive 88 Net Promoter Score. The strong conversion rates from the pilot show there is pent-up demand for this type of financing. We look forward to fully launching this embedded product next year, helping customers tap into new opportunities for growth and expansion while continuing to build their trust and loyalty in GoCardless."

Pipe makes customer-friendly capital & smart financial tools accessible to growing businesses inside the software they use every day. Our embedded solutions are built to scale and give business builders across industries the power to grow on their own terms. To learn more, visit

GoCardless is a global bank payment company. Nearly 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking. GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use data and insights to improve payment success, reduce fraud and, with open banking connectivity to over 2,500 banks, help our customers make faster, more informed decisions.

We are headquartered in the UK, with additional offices in Australia, France, Ireland, Latvia and the United States. For more information, please visit 

. For further information, please contact: 

Pipe's embedded finance solution will be made available through the GoCardless platform to boost capital access for small businesses in the UK.


Pipe's embedded Capital offering partners with payfacs and software companies to power deployment of over $ 1 Billion to SMBs

Pipe launches embedded Capital to help millions of SMBs access funding through software platforms

the modern capital platform for fast, frictionless, dilution-free funding,

 today announced a significant business expansion to make growth capital available to a much broader range of businesses, including the millions of SMBs that have historically struggled to get traditional financing.

The expansion is powered by the launch of 

, and embedded solution for vertical ISVs and payment companies.  This allows SMBs to access Pipe’s capital offers inside of the software and payment systems they’re already using, and gives partners a new way to monetize payments while better serving their end merchants. Pipe’s new offering supports its mission, funding businesses beyond recurring revenue to include predictable, charge-based revenue across a wide range of vertical markets, stages, and sizes.  

Initial partners in Pipe’s embedded finance program include 

, a leading payments and banking solutions provider that helps businesses take and make payments and monetize payment networks, 

, a leading provider of embedded payments, and 

creator of the client experience platform purpose-built for appointment-based, self-care businesses.  Pipe’s embedded offering already touches over 800,000 merchants, addressing over $100 billion in gross payment volume (GPV), giving Pipe the opportunity to become one of the largest alternative financiers for SMBs.     

“Our mission is to change how any size company manages their money, and offering our customers access to funding through Pipe is a seamless and powerful extension of that mission that will change how they conduct business. I am excited to work with Pipe to unlock growth for every entrepreneur who wants to build a great business," said Thomas Priore, Chairman and CEO of Priority.

To expand the funding available for SMBs, Pipe is partnering with two major capital providers, which collectively enable Pipe to fund more than $1 billion in originations annually allowing Pipe to serve hundreds of thousands of small businesses who currently lack access to capital through traditional channels.

Pipe Capital allows payment processors to easily launch a capital product without the 

complexity, risk, and resources involved in building it in-house.

 Through Pipe’s infrastructure and APIs, partners can embed Pipe’s proven capital offering into their own ecosystem seamlessly, improving merchant experience and monetizing payments in a mutually beneficial way. End merchants can then access capital easily, based on their secure transaction data from the partner platform, bypassing many of the hurdles of traditional financing. This structure has the potential to extend capital access to tens of millions of small businesses through these partnerships, while Pipe’s direct offering also remains available through 

“Many of these small and mid-market businesses have had limited access to traditional capital, which prevents them from growing. There’s a clear need for more speed and accessibility in financial services. Using live transaction data, we can assess the health of these businesses and give them access to capital in a much simpler and more user-friendly way. By partnering with Pipe to offer an embedded capital solution, PayFacs, and ISVs can now give their merchants ongoing access to capital on the platforms they use day-to-day., “

Pipe is the modern capital platform that connects entrepreneurs and business owners to fast, frictionless, dilution-free funding. Pipe turns all forms of revenue into up-front working capital to help companies improve cash flow, scale operations, and grow on their terms. 

Pipe Capital lets software platforms embed fast, frictionless working capital solutions directly into their platforms, so SMBs can access the capital they need exactly when they need it. 

Pipe Launches Embedded Capital-as-a-Service to Make Funding More Accessible to Millions of SMBs

Pipe Launches Embedded Capital-as-a-Service to Help Millions of SMBs Access Funding  Alt: Pipe Launches Embedded Capital-as-a-Service to Make Funding More Accessible to Millions of SMBs 

The Financial Technology Association (FTA) today welcomed Pipe as its newest member. Pipe is the modern capital platform.

FTA Welcomes Pipe, the Modern Capital Platform, to Association  

 as its newest member. Pipe is the modern capital platform, built to connect entrepreneurs, and small and mid-size business owners to fast, frictionless, dilution-free financing, helping them scale and operate on their terms.

“Innovative fintech companies like Pipe provide a lifeline to founders and entrepreneurs who often lack access to financing,” said 

Penny Lee, President and CEO of the Financial Technology Association

. “We are proud to represent fintech companies powering America’s small businesses and advocate for technology's positive role in expanding access to capital.” 

“Pipe’s mission is to empower founders so they can build, and scale their companies on their own terms,” said 

. “We are excited to join the Financial Technology Association’s community of fintech leaders and work collectively to build a more flexible, transparent, and accessible future of finance that better serves America’s entrepreneurs.” 

Pipe is excited to join the FTA to reinforce the story of fintech for good, making capital more accessible by turning future revenue into up-front working capital to help companies improve cash flow and scale operations. By leveraging technology, Pipe provides unbiased access to capital, based purely on a company’s data and the health of its business. In just three years over 23,000 companies have signed up to use Pipe’s platform and 

Pipe has helped fund the growth of businesses in verticals including software-as-a-service (SaaS), 

direct-to-consumer (D2C) subscriptions, and service-based businesses all over the US

The Financial Technology Association represents companies like Pipe that meet the financial needs of founders and small and medium-sized businesses with enhanced access to capital, online payment processing, spend management, accounting, bill pay tools, and other ways to reach new customers. FTA supports policy efforts that improve Main Street businesses' access to capital and other financial services. 

 to learn more about how small businesses are powered by fintech. 

The Financial Technology Association (FTA) is a Washington, DC-based trade association representing industry leaders shaping the future of finance. We champion the power of technology-centered financial services and advocate for the modernization of financial regulation to support inclusion and responsible innovation.

Pipe is the modern capital platform built to connect entrepreneurs and business owners to fast, frictionless, dilution-free financing. Pipe turns all forms of revenue into up-front working capital to help companies improve cash flow, scale operations, and grow on their terms. 

The Financial Technology Association (FTA) today welcomed Pipe as its newest member. 

Pipe, the modern capital platform for fast, frictionless, dilution-free financing, today announced a significant expansion of its senior management team. 

Pipe Strengthens Executive Team as it Prepares to Expand Modern Capital Platform for All Revenue

the modern capital platform for fast, frictionless, dilution-free financing,

 today announced a significant expansion of its senior management team. These additions support the company’s ongoing growth and evolution as the platform for all entrepreneurs to turn their revenue into up-front capital. Namrata Ganatra has been appointed as Pipe’s Chief Product and Technology Officer, Scott Polchleb has joined Pipe as Chief Innovation Officer, Manpreet Dhot as Chief Risk Officer, and Yasmin Moaven, Pipe’s CMO, has been promoted to COO and CMO.

In February, Luke Voiles was appointed CEO of Pipe to scale and expand Pipe’s business, which in just three years has helped fund the growth of businesses in verticals including SaaS, 

direct-to-consumer (D2C) subscriptions and service-based businesses

. Luke has nearly two decades of leadership experience growing technology businesses within innovative industry leaders, including Square Banking at Block, Intuit’s small business lending unit, QuickBooks Capital, and as a distressed asset and credit special situations investor at top-tier funds, including TPG Capital and Lone Star Funds. In his first 90 days at Pipe, Luke quickly identified the proven technology, product development, risk management, and operations experts to help lead Pipe’s continued growth and expansion.

Namrata Ganatra, Chief Product and Technology Officer, is a highly accomplished tech executive with over a decade of experience in fintech, payments, and crypto markets. Prior to joining Pipe, she led Engineering and Product at Autograph, a leading NFT platform, and held senior leadership roles at Coinbase, Meta, and Paypal, where she shaped payment strategy and scaled payment infrastructure to meet the needs of millions of users. She also founded an AI-based e-commerce startup that helped SMBs grow sales across multi-channel e-commerce platforms, which was acquired by Thrasio.

Scott Polchleb, Chief Innovation Officer, is a global design leader who has built and led teams for both start-ups and large tech companies. He was previously the Global Head of Design and Creative at Square Banking, where he led design and strategy across Square Banking and CashApp. He’s also held senior leadership positions in design at Afterpay, WeWork, and Visa. He helped internal partners and clients solve complex problems, pilot projects, and achieve business goals using design thinking and best-in-class product and service design and prototyping.

“I’m excited by the huge opportunities Pipe has to majorly impact alternative and embedded finance across so many industries,” said Ganatra  “The passion and energy of this team, combined with experienced leadership, is going to create amazing outcomes for our customers and shape the way business owners access financing to grow and operate.”

Manpreet Dhot, Chief Risk Officer (CRO), 

has over 20  years of leadership experience in commercial and consumer risk management. He most recently served as the CRO at Imprint, a modern co-branded credit card issuer, where he created a holistic, integrated approach to risk management and helped develop a technology roadmap to support rapid deployment and iteration of risk/pricing models and strategies. He was also the CRO at Funding Circle US, where he conceptualized and deployed credit and fraud risk capabilities that enabled Funding Circle’s US portfolio to grow from $80 million to $1.1 billion in assets under management in five years with no adverse credit outcomes. He previously spent 12 years at American Express in India and the United States in several senior roles.

Yasmin Moaven, Chief Marketing Officer, will expand her role to include Chief Operations Officer. She has been an integral part of Pipe’s early success since its public launch in 2020, where she led the development of the Pipe brand and spearheaded the company’s marketing, communications, and investor relations strategy. 

Yas has helped scale operations and Pipe’s reach across multiple verticals and geographies, and will now further focus on helping expand Pipe’s efforts in its next phase of growth. 

“In just three years, Pipe has defined a new approach to funding the rapid growth of companies in a wide range of markets,” said Voiles. “To take advantage of the enormous opportunity, we have to focus on our core product and expand the impact and value we are delivering. We need proven industry leaders like Namrata, Scott, Manpreet, and Yas, all of whom have successfully and consistently driven massive scale and flawless execution across critical areas such as technology and product development, customer-focused design, risk management, branding, and operations. This is our fintech dream team. Pipe is now well positioned to capitalize on the opportunities in front of us in 2023 and beyond.”

Pipe, the modern capital platform for fast, frictionless, dilution-free financing, today announced a significant expansion of its senior management team.

Former Square and Intuit Executive to Lead Pipe’s Next Phase of Growth

Pipe Names Seasoned Fintech Leader Luke Voiles as New Chief Executive Officer 

; Pipe, creator of the world's first trading platform for revenues, today announced Luke Voiles will become the company’s next Chief Executive Officer and will join its board of directors as of February 20, 2023. The company has also appointed Albert Periu, the CEO of Zilch USA Inc, to its board of directors. 

Voiles joins Pipe from Square, where he served as General Manager of Square Banking. With in-depth experience across fintech, financial services, and capital markets, Voiles will lead the company in its next phase of growth, working closely with Pipe’s executive team, employees and board to continue empowering entrepreneurs and companies to grow their businesses on their own terms. 

“We are in a transformative period in the evolution of fintech. Embedded financial services are disrupting the status quo and Pipe has the opportunity to demonstrate to the world what the future of capital access looks like,” said Voiles. “I am excited to partner with the founders and the entire team to run with the founders' vision to build the global platform for revenue to reach even more entrepreneurs and companies that want to expand and grow their businesses and spend less time worrying about how to access capital to do so.”

In his role at Square Banking, Voiles led the teams responsible for scaling and managing Square Loans, instant transfer, Square Checking, and Square Savings globally. The Square Loans business has been pacing above $1 billion per quarter in loan volume, making it one of the largest alternative SMB lenders in the world. Prior to Square, he held roles at Intuit, including CEO and President of QuickBooks Capital, building the lending business from scratch and scaling it to $2 billion in loans originated. Voiles has also worked at blue-chip alternative investment firms focused on credit and special situations, including TPG Capital and Lone Star Funds. His deep product and technology experience has helped Voiles establish himself at the forefront of category creation across market and economic cycles, inspiring him to develop offerings for companies and customers that are not well-served by traditional and technologically-antiquated channels.

"Pipe’s opportunity grows bigger every day. We believe that Luke is the right person to unlock our full potential and lead us into the next phase of operational excellence. Over the last two decades, Luke has helped scale innovative products within fintech leaders like Square and Intuit. He is a true builder and an entrepreneur at heart, and with his leadership experience, he will take Pipe into our most exciting phase of growth," said Josh Mangel, Co-founder and Executive Chairman of Pipe. "In my new role as Executive Chairman, I will focus on what I do best: building and driving strategy for Pipe’s long-term product vision to be the global platform for all revenue."

"Luke is one of the best operators and leaders in the fintech space,” said Logan Allin, Pipe board member and Founder & Managing Partner, Fin Capital.“The Founders have built a category-leading platform that has reimagined software solutions to support companies in their financial journeys and streamlined access to alternative forms of financing. Luke is the ideal leader to collaborate with Pipe’s Founders, board of directors, and team to reach companies of every size and across sectors.” 

Since Pipe’s launch three years ago, over 23,000 companies have signed up for Pipe, and over $7 billion of ARR has been connected to the platform. Today, over 50% of the trading volume on the platform comes from non-SaaS vertical markets, including direct-to-consumer (D2C) subscriptions, streaming services, service-based businesses, and more.    

Pipe is a trading platform that enables entrepreneurs to grow their businesses on their terms. By treating revenue streams as an asset, Pipe allows companies to transform their revenue into up-front capital, instantly. For entrepreneurs, that means more cash flow for scaling their businesses without dilution. For investors, Pipe has unlocked the largest untapped asset class, revenue. Whether you're an entrepreneur or an investor - Pipe is growth on your terms. To learn more, visit 

Luke Voiles, a passionate fintech leader, and business builder has been named the next CEO of Pipe. Before his appointment, he was the GM of Square Banking at Block where he led the global team responsible for managing, launching, and scaling small business banking and lending products. Before Square, he was at Intuit, where he led the team in building out the small business lending unit, QB Capital, from scratch. Luke made the switch from private equity to fintech after more than a decade as a distressed asset and credit special situations investor at top-tier funds, including TPG Capital and Lone Star Funds. He has a JD and an MBA from SMU and a BA in Computer Science and Economics from Austin College. 

Albert Periu currently serves as Chief Executive Officer of Zilch USA Inc. (“Zilch”) a financial technology company focused on providing payment and credit solutions to US and UK consumers. During his tenure with Zilch, he has been responsible for Zilch’s strategy and operations in the U.S. Prior to Zilch, Al was Co-Founder and Chief Executive Officer of Neptune Financial Inc., a financial technology company whose commercial lending platform provided growth capital to small and mid-sized American businesses. Previously, Al served as Global Co-Head of Capital Markets for Funding Circle Ltd. ("Funding Circle"), an online lender focused on U.S. and U.K. small and medium-sized businesses. He also served as President and Chief Executive Officer of Funding Circle’s broker-dealer, Funding Circle Securities. Prior to his time with Funding Circle, Al held roles with FBR & Co., Deutsche Bank, and Merrill Lynch. He holds a Bachelor of Science in Business Administration from Georgetown University.

Press Releases

Pipe Continues International Expansion to Canada Through Partnership with Housecall Pro

Pipe Appoints New Executive Leaders to Support Scale and Expansion for Embedded Financial Solutions to Drive Small Business Growth

Pipe Named a 2025 Best Remote and Hybrid Workplace in America by Best Companies Group

Pipe Launches Embedded Business Card for Software and Payment Companies, Expanding Their Suite of Embedded Financial Solutions

Pipe makes strategic push into UK through GoCardless partnership